Your Dashboard Settings 3. - SEO | Store Policies | Customer Support

Your Dashboard Settings 3. - SEO | Store Policies | Customer Support

Firstly - SEO

Select Settings > SEO on the Shop Manager Dashboard:

The SEO data entered here is the data for your 'Artists Shop page'.

(The webpage is accessed by clicking on Artist Pages button in the top menu bar on any website page)

SEO considerations.

Your chosen keyword/keyword phrase is very important for your Search Engine Optimisation or SEO. 

In the example image above, we have decided on "Scottish photography" as the relevant primary keyword together with Edinburgh photography and Midlothian photography as secondary keywords.

Your primary keyword needs to be included in the SEO terms for good SEO with Google, as follows:

SEO Title, Meta Description and Meta Keyword boxes.

SEO Title:

This should be a maximum of 75 characters and contain your main keyword plus secondary keywords if possible.

As an example, in the image above we have:

"Scottish Photography by David Anderson, Edinburgh, Midlothian".

where Scottish photography is the main keyword as per above.

Meta Description:

The meta description is often chosen as the text under the title in a search result. For this, to work it has to contain the keyword that was searched for and should be less than 156 characters.

In the image above we have:

"Scottish photography, including landscapes, buildings, and Edinburgh cityscapes. Also, Midlothian woodlands. Available as Scottish photographic prints".

Note it starts with 'Scottish photography' our primary keyword but also contains the secondary keywords.

Meta Keywords:

In this box we have entered three keywords/keyphrases as follows:

"Scottish photography, Edinburgh photography, Midlothian photography.

Secondly - Store Policies

There are three Policies which you are required to include. 

The policies are as follows:

• Shipping Policy
• Refund Policy
• Cancellation/Return/Exchange Policy

Notably, customers can view them on your Artists Store Page, (Goto the top bar on any SCOTSY page, select the Artist's Pages button, then any 'VISIT' green button. The Policies Tab is under the header image, third from the left. Example image below:

Editing the three policies as per your individual requirements:

You can access draft admin-created policy versions, that you can use as a rough outline and save as your own policies in your dashboard here:

Goto Settings > Store Policies:

Policy Tab Label: 

The first thing to update, before the three policies are revised is the Policy Tab Label at the top of the screen

Change from "(? artist name) Policies" to your own artist name eg. djaphotography.

1. Shipping Policy

This needs to be amended in line with your proposed shipping methods, shipping regions etc.

You might like to refer to the Article on Shipping here:

Dashboard Settings - Shipping

2. Refund  Policy

Amend the refund policy as per your own circumstances. However, it does need to heed the UK distance selling legal requirements as per the draft details preloaded for you. 

Please also ensure you change the Artist's name and email address to your details.

3. Cancellation/Return/Exchange Policy

Amend as per your circumstances/requirements. 

Please Note: Contact Name must be changed to your own name or trading name.

Thirdly - Customer Support

Customer support details just need to be entered or updated in accordance with your own contact details and requirements.

Example image below: